Not another SEO agency in Europe!
Did you know 61% of Gen Z and 53% of millennials turn to AI tools instead of Google when looking for information?
With Google’s SGE, ChatGPT, Perplexity, and Gemini generating real-time summaries, visibility isn’t about rankings anymore. It’s about how large language models (LLMs) interpret and prioritize your content.
Traditional SEO still matters, but it now needs another layer; one that reflects how AI understands relevance. On a website, discovery happens in stages — awareness, consideration, conversion. On AI platforms, it all collapses into a single moment. In that moment, if your content isn’t built for context, clarity, and real-time relevance, you can miss that opportunity. That is why integrating Generative Engine Optimization (GEO) into your search strategy is no longer optional!
Join the Pen & Pixels inner circle to stay ahead
Not a big agency. Not trying to be.
I don’t take on dozens of projects at a time. No inflated teams. No award-chasing fluff. Just sharp, focused strategic work for brands who want to stay relevant.
If you already understand that showing up on SERP is no longer enough and you’re ready to build organic visibility that’s designed for AI, aligned with search, and intended for real connection — let’s talk!
I work with brands and entrepreneurs across Europe (and beyond) to shape future-focused search and content strategies that deliver trust, clarity, and performance for a fraction of what you’d spend on paid campaigns that drive traffic to websites that aren’t ready to convert.
From Fragmented to Focused — Let’s Connect the Dots
Whether it’s one-on-one working sessions or high-level strategy to guide your internal teams, I can help you out together a search and content framework that’s future-focused and human-first.
SEO + GEO Strategy
From technical SEO audits and keyword clustering to AI-optimized content architecture, this service focuses on improving discoverability, both in traditional search and in AI-generated results.
Whether you’re trying to show up in Google’s SGE, AI Overviews, or ChatGPT-powered responses, GEO ensures your content is structured, surfaced, and seen.
Messaging & UX Copy
Strong messaging isn’t just about words — it’s about user flow, intent, and building clarity from the first click. From homepage rewrites to long-form content and conversion-focused UX copy, this is where voice meets value.
We align your tone, structure, and story across touchpoints, so your content actually connects (and converts).
Full Digital Strategy
Socials, search, content, UX, and AI, your digital presence is more interconnected than ever. This strategy track helps unify efforts across teams, so you’re not duplicating work or diluting your message.
From cross-channel content audits to AI-readiness checks and visibility planning, this is where alignment drives momentum.
Curious about where your content and search presence stand?
Let’s talk through what you’re seeing, what you’re aiming for, and where things might be stuck. No hard pitch. Just clarity, alignment, and maybe a next step — if it feels right.
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Frequently Asked Questions
1. What is Generative Engine Optimization (GEO) and how is it different from traditional SEO?
Generative Engine Optimization (GEO) focuses on optimizing content for how large language models (LLMs) like ChatGPT, Gemini, and Google’s SGE interpret, rank, and serve information in AI-generated summaries. While traditional SEO helps your content rank on search engine results pages (SERPs), GEO ensures it’s structured to be understood and surfaced by AI—so your brand gets included in real-time responses, not just indexed.
2. Why is GEO important in 2025?
Search behavior is shifting. With tools like Google’s SGE and ChatGPT delivering real-time, AI-generated answers, users are bypassing traditional links and getting information directly in summaries. GEO ensures your content is structured and relevant enough to be included in these answers — so you don’t miss visibility in the spaces where decisions now begin.
3. What are AI-generated summaries in search?
AI-generated summaries are real-time answers created by large language models like Google’s SGE, ChatGPT, or Perplexity. Instead of displaying a list of links, these platforms generate conversational, context-aware responses by pulling content from across the web. If your content isn’t structured to be understood and surfaced by these systems, it may get skipped entirely.
4. How do I optimize content for Google’s SGE?
To optimize for Google’s SGE (Search Generative Experience), your content needs to be structured for clarity, relevance, and context. Use well-defined headings, concise paragraphs, and semantic keywords. Add schema markup (especially FAQs), answer intent-driven questions directly, and ensure your site is technically sound so it’s easy for AI to scan, interpret, and pull into summaries.
5. Can GEO help with visibility in ChatGPT or Gemini?
Yes. GEO ensures your content is structured in a way that large language models like ChatGPT, Gemini, and Perplexity can recognize, understand, and reference. By focusing on clarity, context, and authority signals, GEO increases the chances of your brand being surfaced in AI-generated responses — not just search results.
6. What is an AI-ready content framework?
An AI-ready content framework is a structured approach to content creation that makes your site easier for large language models to understand and retrieve. It includes clear topic hierarchy, semantic keyword grouping, internal linking, schema markup, and concise, intent-based writing — all built to improve inclusion in AI-generated responses and summaries.
Hours
Monday—Friday
8am — 6pm
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