“I want to start a blog, but do people still read them?”

If this thought has crossed your mind, you’re not alone. With TikTok, Instagram, and endless scrollable content dominating the digital world, it’s easy to wonder if blogs have become obsolete. Let me assure you: blogs are alive, thriving, and more relevant than ever.

But this isn’t just about whether people read blogs. The real question is: why should you start a blog? Whether you’re dreaming of sharing your story, building a side hustle, or pursuing financial freedom, blogging can be a powerful tool. The secret lies in aligning your passion with purpose—and understanding the value you bring to the world.

The Mindset Shift: Why Blogging Still Matters

Before we dive into the how, let’s address the elephant in the room: Do people still read blogs? The answer is a resounding yes. Here’s why:

People Need Depth: Social media is quick and fleeting—it’s great for inspiration, but not always for solutions. Blogs, on the other hand, provide depth and detail. When someone Googles “how to start a garden,” they’re not looking for a 15-second video; they’re looking for a guide, a story, or a real-life experience they can learn from.

Search Engines Love Blogs: Think about the last time you searched for a recipe, tutorial, or review. Chances are, the most helpful answer came from a blog. Search engines prioritize content that’s well-written, detailed, and trustworthy—qualities that blogs deliver.

Blogs Build Trust: Readers come back to blogs because they offer authenticity. A blog allows you to share your voice in a way that feels personal and real, creating deeper connections with your audience than a caption or 15-second clip ever could.

Timeless Content: Unlike social media posts that disappear after a few hours or days, blogs are evergreen. A post you write today can continue bringing value (and traffic!) years from now.

The key is understanding that blogging isn’t about competing with social media—it’s about complementing it. While Instagram or TikTok might grab attention, your blog is where people go to dive deeper into your ideas, expertise, or stories.

Finding Your “Why”: Passion Meets Purpose

The most successful blogs don’t start with a plan to make money or go viral—they start with a why. Why do you want to blog? What excites you, moves you, or keeps you up at night?

For some, blogging is a creative outlet—a way to share their voice and tell their stories. For others, it’s a way to teach, inspire, or connect with like-minded people. And for many, it’s a combination of both.

Here’s how to figure out your “why”:

What could you talk about endlessly? Maybe you’re obsessed with books, fitness, mental health, or DIY projects. Whatever it is, your passion will be the fuel that keeps your blog alive.

What value can you offer others? A great blog is a two-way street. It’s not just about what you love, but how you can help your readers. Think about the questions people ask you or the advice you naturally give to friends and family. That’s your value.

What’s your dream outcome? Whether it’s building a personal brand, achieving financial freedom, or simply connecting with people who share your interests, having a vision will keep you motivated.

From Wondering to Starting: Addressing Common Fears

If you’re wondering whether you’re “ready” to start a blog, you’re not alone. Most first-time bloggers wrestle with the same doubts:

What if I’m not an expert?

Here’s the truth: you don’t have to be an expert to start. You just need curiosity, passion, and a willingness to share your perspective. Some of the best blogs are built by people learning as they go—and inviting readers along for the journey.

What if no one reads it?

Every blogger starts with zero readers. Growth takes time, but consistency is key. Focus on creating valuable content, and the audience will come.

What if I fail?

Define what “failure” means to you. If starting a blog helps you express yourself, develop new skills, or connect with even one person, is that really failure? The only true failure is never starting.

How Blogging Bridges Passion and Financial Freedom

Blogging isn’t just about expressing yourself—it’s also a platform for growth and opportunity. When you combine your passion with strategic effort, blogging can open doors to financial freedom.

Here’s how:

Affiliate Marketing: Imagine you write a blog about fitness and recommend your favorite workout gear. Through affiliate links, you earn a commission every time someone buys a product based on your recommendation. It’s a win-win—you’re sharing products you genuinely believe in while generating income.

Sponsored Content: Brands are constantly looking for authentic voices to showcase their products or services. As your blog grows, you could collaborate with companies that align with your niche, creating content that benefits both you and your readers.

Digital Products and Services: Blogs are an incredible platform for selling eBooks, online courses, coaching sessions, or other digital offerings. For example, if your blog focuses on personal finance, you could create a budgeting guide to sell directly to your audience.

Ad Revenue: With platforms like Google AdSense or Mediavine, you can earn money by displaying ads on your blog. As your traffic grows, so does your ad revenue.

Partnerships and Opportunities: Blogging often leads to unexpected opportunities—freelance writing gigs, speaking engagements, collaborations, or even turning your blog into a full-fledged business.

The beauty of blogging is that it scales with your effort. Whether you want to keep it as a creative outlet or grow it into a source of income, the choice is yours.

Setting the Right Mindset: Start Where You Are

Starting a blog doesn’t require perfection; it requires action. Many aspiring bloggers delay starting because they think they need the perfect niche, the best website design, or an airtight strategy. But here’s the secret: blogging is a journey, and the best way to learn is by doing.

Start Small: Your first post doesn’t need to be groundbreaking. Write about something you love, something that excites you, or something you’ve learned recently. Your voice will evolve over time, and that’s part of the process.

Embrace Imperfection: Your blog doesn’t need to look or feel perfect from day one. Focus on creating content that reflects your authentic self, and the rest will fall into place.

Commit to Consistency: Growth comes from showing up regularly. Set a schedule that works for you—whether that’s once a week or once a month—and stick to it.

Your Next Step: Take the Leap

If you’ve been wondering whether starting a blog is worth it, the answer is simple: Yes, it is. Blogging is more than just putting words on a page—it’s a platform for connection, creativity, and opportunity.

Ask yourself:

• What’s stopping me from starting?

• What story, passion, or knowledge do I want to share?

• How can I take one small step today toward creating my blog?

The best time to start a blog might have been yesterday. The second-best time is today. You don’t need to have all the answers or a perfect plan. Just start—and let the journey unfold.

In the next article of this series, we’ll dive into the practical steps to set up your blog, from choosing a domain name to designing your website. But for now, take a deep breath and remind yourself: every successful blog started with a single post, and every successful blogger started with a single decision—to begin.

So, why not make today the day you start yours?